Acquisition and tracking review
Inspect campaign structure, conversion definitions, page relevance, and the quality of leads reaching sales. Flag broken signals before optimizing toward them.
Paid Media Services
I help you plan and improve paid campaigns.
I look at what you’re selling, who the ads need to reach, and what happens after someone clicks. Then I help with the campaigns, messages, and budget decisions that follow.
An ad account rarely tells the whole story. The offer, creative, landing page, and sales response can each affect the outcome. I review those together before deciding which campaign change to make.
What I review before changing the ads
I can review accounts and tracking, plan campaigns, help test audiences and messages, and review how the budget is being used. We’ll choose platforms that fit your audience and agree on the work I’ll own.
- You have campaign spend without a clear view of lead quality.
- A launch needs a defined acquisition test rather than an open-ended spend.
- Ads, landing pages, and sales follow-up are managed in isolation.
What I can help you run
We’ll agree on the tasks, costs, and responsibilities before I start. These are the areas we can include.
Audience and offer test plan
Connect each audience to an offer and a message hypothesis. Define what would justify continuing, changing, or stopping a test.
Campaign and budget plan
Structure the agreed channels, creative requirements, launch checks, and spending limits. Separate media spend from management and production scope.
Performance decision log
Review platform data alongside CRM or sales feedback. Record the reason behind a budget or creative change.
How I plan the campaign work
Define valuable demand
Agree on a qualified lead or purchase, not just an easy conversion event. Establish the data available to judge it.
Align the full journey
Check the connection between query or audience, ad message, landing page, and follow-up. Fix obvious mismatches before expansion.
Launch controlled tests
Set budgets, review points, and ownership. Test a useful hypothesis rather than changing targeting, offer, and creative simultaneously.
Allocate from evidence
Compare volume, cost, and quality together. A low cost per form fill does not automatically justify more spend.
The numbers I want to understand
I’ll look at the information you already have and agree with you on what to track. Here are some of the questions we can use it to answer.
Cost per qualified lead
Spend relative to leads meeting an agreed definition.
The decision: Direct spend toward commercially relevant demand.
Lead-to-customer movement
Progress recorded after the initial inquiry.
The decision: Find gaps between acquisition and sales follow-up.
Conversion value
Values assigned from a defensible business model.
The decision: Avoid optimizing toward high-volume, low-value actions.
Technical reference: Google Ads conversion values.
Questions about working with me.
A few details about paid media services.
Which advertising platforms do you cover?
The plan can include Google Ads and relevant paid social channels such as Meta or LinkedIn, depending on the audience and offer. Scope, account access, creative production, and measurement are agreed before execution. Choosing fewer channels can be more useful than splitting a small budget across every available platform.
Is advertising spend included?
Media spend and delivery fees are different parts of the scope. The campaign plan should identify the approved spend, who pays the advertising platforms, and what production or tracking work is included. I would not treat an undefined media budget as a ready-to-launch acquisition program.
Can you guarantee a return on ad spend?
No. Results depend on the offer, audience, economics, competition, sales process, and execution. The useful commitment is to a clear testing plan and honest reporting. Where conversion values are used, they should represent a defensible business value rather than a number added to make a dashboard look stronger.
Other ways I can help.
You may also want to look at these services, or learn about my approach and experience.
Paid Media
Tell me about
your project.
Tell me what you need and what you’ve tried so far. I’ll read your message and reply by email.
Prefer email? hello@sanusiddharth.com